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Author Archive | Adam Mitchell

Conversion Tracking for Facebook Ads

One element that justifies any marketing budget towards digital media is measurement and being able to prove Return on Ad Spend (R.O.A.S). There are many ways to track and measure ad performance, but conversion tracking is easy for most people to understand. In simple terms, Conversion Tracking is when a piece of web code is […]

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Google Zeitgeist 2012 – How the World Searched

Google Search – the year in review, 1.2 trillion searches in 146 different languages. Visit: and select your country to see local trends.  

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Social Media Revolution 4 – Infographic Video 2012

Erik Qualman releases an annual video packed with stats and figures that he gathers for his writing. From the latest Social Media Revolution 4 video, some takeaways were: 20% of Google searches are new (not searched for before), every day. Social Media is the number 1 activity on the web, yet Twitter, Facebook, Youtube and Google […]

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Year End Party 2012 – Amazing Race

The Traffic Brand team put on their funky attire for our end of year party last Friday. We were split up into three teams and competed in an Amazing Race around the mini-peninsula. Starting in the Company’s Gardens in town, we completed a few fun team building exercises – we solved the human knot in no […]

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AdWords Impression Share Changes

How many times are your Exact match keywords triggering an ad instead of a Broad or Phrase? How many Impressions are you losing because your daily budget ran out early or your bids/quality score weren’t high enough? All questions that “Impression Share (IS)” metrics in Google AdWords can help answer for advertisers. Google’s “Analyse Competition” […]

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