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GoMo: Mobile is no longer the future… it’s NOW

Three reasons why you need to go MOBILE*: 63% of South African smartphone users access the Internet from their phone every day Almost 50% of South Africans use smartphones each month for shopping 53% of South Africans have seen an ad on their mobile device GoMo – Is a Google initiative aiming to help business […]

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AdWords Impression Share Changes

How many times are your Exact match keywords triggering an ad instead of a Broad or Phrase? How many Impressions are you losing because your daily budget ran out early or your bids/quality score weren’t high enough? All questions that “Impression Share (IS)” metrics in Google AdWords can help answer for advertisers. Google’s “Analyse Competition” […]

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Remarketing 2012: Bigger, Better, Faster, More

Elaborating further on Lauren’s excellent blog post about the changes that have come to Google AdWords’ Remarketing feature, I would like to take the time to explain the possibilities that have arisen for marketers a bit more. Along with Google AdWords and Analytics becoming more intertwined – for instance, if your, you can now use basic […]

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Compare Dates Comes to Google AdWords

As an online marketer it is essential to be able to easily compare your data between two date ranges. Knowing if your campaign experiment or test has improved results or not and having a clear understanding of account performance between two date ranges is often critical when making educated decisions with regards to campaign optimisation. […]

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Welcoming Google Tag Manager

This is really just an extension from a previous article published on these pages, Container Tags Can Save You Time and Resources, but now has an official home among Google’s products. Google has officially launched Tag Manager, a one-stop-shop for managing all your marketing tracking scripts/codes. This is a massive step forward for marketers that will dramatically […]

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