How many times are your Exact match keywords triggering an ad instead of a Broad or Phrase? How many Impressions are you losing because your daily budget ran out early or your bids/quality score weren’t high enough? All questions that “Impression Share (IS)” metrics in Google AdWords can help answer for advertisers. Google’s “Analyse Competition” […]
YouTube TrueView video ads offer a pricing model that is based on user engagement, only paying for interested viewers. This creates a win-win scenario for both advertiser and YouTube user. Impressions are free, just the same as a Pay Per Click model, advertisers are only charged when a users selects to watch a video ad, […]
Remarketing is a very useful AdWords tool for targeting users who have already been your site but did not complete the desired action (eg. A newsletter sign up or a product purchase). There are various methods for using Remarketing to work for your campaign objectives. Please see my previous post on the basics of Remarketing. […]
In the attempt to get more small and medium AdWords advertisers to try video and to simultaneously expand and improve the targeting options on YouTube and the Google Display Network (GDN), Google video ad formats and targeting options have received a significant update. The first big change is that most of these video ads will […]
Statistics from the above video: 89% of consumers started their holiday shopping online. Portable PC shoppers do an average of 14 searches during their shopping process. Consumers exposed to Home Page adverts on YouTube are 4 times more likely to: visit the advertisers website, search for the brand or watch the companies YouTube videos. ±60% […]
- State of Mobile in Africa July 26, 2012
- Help Us Feel It – Long Term! July 8, 2010
- The Mobile Movement, A Study on Smartphone Consumers February 7, 2012
- Net Prophet – Digital Royalty May 27, 2014
- Digital Marketing Collective #DMCSA May 13, 2014
- Google Tag Manager – It all starts here March 31, 2014
- Nerina Mills: Hello Susana, You are more than welcome to quote s...
- Lawrence: Very good post. I will be experiencing many of the...
- Matthias Wobrock: Hi, if someone just plain "borrows" your content...
Follow @TrafficBrand on Twitter