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Tag Archives | Pay Per Click
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Paid Ads Looking More Organic

New Blue Pins Location extensions became available to AdWords advertisers two years ago as a means to give specific information about the location of the business being advertised. (Read more about location extensions) The new blue pin that was launched in February 2011 is a new feature on certain ads with location extensions that appear […]

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Maximise on the New Looking Extended Headline AdWords Adverts

Maximise on the New Looking Extended Headline AdWords Adverts

What do these new looking adverts mean for AdWords advertisers and users? The first description line of a text advert becomes an extension of the headline, divided by a hyphen. Is this a positive step for better performing adverts or a silent factor that could be negatively affecting your account performance? I don’t think Google […]

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Preparing for Instant Search

Along with the roll out of Instant Search by Google on 8 September this year, came a big response from the SEM community. Many feared negative effects that it may or may not have on the way marketers would have to adjust their AdWords campaigns and budgets. Instant Search is not yet a feature on […]

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Enhance Text Ads on Google Networks with Ad Extensions

Posted by Adam Mitchell on 17 Nov 2010 Google Ad Extensions offers PPC advertisers more opportunity to stand out with text adverts on desktop and mobile devices. Ad extensions such as: Location extensions (map), Sitelinks (additional page links), Product extensions (catalogue/shopping cart), Phone extensions (click to call) and recently announced Seller Rating extensions (consumer reviews) […]

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The evolution of keyword length in search marketing

Posted by Matthias Wobrock on 28 May 2009 The evolution of keywords has progressed as users have become more specific in their requirements. Our societies are rapidly being broken down into small areas of experts. People work in more specialised groups and more specific fields than ever before. The web supports this development, streamlining workflows […]

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