Find us on Google+
Contact us for a FREE 30 minute consultation!
Tag Archives | remarketing

Remarketing 2012: Bigger, Better, Faster, More

Elaborating further on Lauren’s excellent blog post about the changes that have come to Google AdWords’ Remarketing feature, I would like to take the time to explain the possibilities that have arisen for marketers a bit more. Along with Google AdWords and Analytics becoming more intertwined – for instance, if your, you can now use basic […]

Read full story · Comments { 0 } ·
Video

Welcoming Google Tag Manager

This is really just an extension from a previous article published on these pages, Container Tags Can Save You Time and Resources, but now has an official home among Google’s products. Google has officially launched Tag Manager, a one-stop-shop for managing all your marketing tracking scripts/codes. This is a massive step forward for marketers that will dramatically […]

Read full story · Comments { 0 } ·

Recent Changes to Remarketing

Remarketing is a very useful AdWords tool for targeting users who have already been your site but did not complete the desired action (eg. A newsletter sign up or a product purchase). There are various methods for using Remarketing to work for your campaign objectives. Please see my previous post on the basics of Remarketing. […]

Read full story · Comments { 2 } ·
Getting More With Remarketing

Getting More With Remarketing

Remarketing has become a necessity for most PPC accounts. It is an AdWords feature that was introduced last year, which enables marketers to re-capture user who have been to their site. This means that a user’s first visit need not be their last, and marketers get another chance to entice them to convert. Setting up […]

Read full story · Comments { 1 } ·