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Video

Google Zeitgeist 2012 – How the World Searched

Google Search – the year in review, 1.2 trillion searches in 146 different languages. Visit: www.google.com/zeitgeist/2012 and select your country to see local trends.  

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AdWords Impression Share Changes

How many times are your Exact match keywords triggering an ad instead of a Broad or Phrase? How many Impressions are you losing because your daily budget ran out early or your bids/quality score weren’t high enough? All questions that “Impression Share (IS)” metrics in Google AdWords can help answer for advertisers. Google’s “Analyse Competition” […]

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Video

Google Educates by Teaching Search

Google Search is becoming the only encyclopedia needed to find information, images, videos and just about anything, all online. Google decided it would be a good idea to educate students/people who wanted to better understand the power of search as an everyday tool to empower ourselves and recently launched their new website, Search Education. Shoppers and […]

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Video

Think with Google: Insights and Statistics on 2010 Learnings

Statistics from the above video: 89% of consumers started their holiday shopping online. Portable PC shoppers do an average of 14 searches during their shopping process. Consumers exposed to Home Page adverts on YouTube are 4 times more likely to: visit the advertisers website, search for the brand or watch the companies YouTube videos. ±60% […]

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