Google AdWords and the extended Google advertising offering remains one of the most effective ways to target a specific audience. Be it for sales, leads, downloads or branding – Google consistently offers innovative ways to communicate your message to the right people at the right time.
All of our Google qualified digital strategists are trained in our methodology refined over many years of managing large-scale budgets and high profile brands. We will advise on a Google strategy that uses the best mix of products to send targeted traffic to your website, app or video.
Our Google expertise include:
Find your Google customers in the right medium wherever they are searching.
Understanding the attribution model of various digital touchpoints in your Google advertising campaigns is vital to understanding sales and conversions. Finding the right attribution model or conversion path for your campaign is part of what we deliver. We spend a lot of time analysing your digital advertising data to ensure that you find the conversion path using all the touchpoints available from Google be they video, text, display or email.
Generating revenue using Google’s stable of online advertising platforms remains one of the most effective ways to increase your online profitability. Using a mixture of text, display, video and email from one platform is a hugely powerful way to engage your target audience. We help you understand how all of these aspects work together and separately and find the perfect mix of Google ads that increases your online revenue.
The use of Google Analytics to evaluate, optimise and understand your target audience behaviour and purchasing patterns couldn’t be more highly recommended. Our specialist Analytics team can assist you with making sure that all tracking is implemented correctly and tracking all the right data. We then work very hard to simplify the data into meaningful insights that help you run your business.