As the digital landscape becomes increasingly complex and as digital data evolves into the very foundation of our businesses – effective analysis of this data has never been more important.
Digital Analytics is the collection, measurement, analysis, interpretation and visualisation of data collected in a digital environment, whether that is a website, mobile site or application.
Working closely with you and your team, we believe that a comprehensive analytics strategy offers a huge competitive advantage and can drive your business to new heights.
At Traffic Brand, we believe so strongly in the power of Analytics that we have created a sister company www.trafficbrandanalytics.com that deals purely with analytics.
Some of the basic services we offer (we can get more technical if you can!):
- Google Analytics Implementation/Maintenance/Support
- Google Tag Manager Implementation/Maintenance/Support
- Google Analytics Premium Implementation/Maintenance/Support
- Google Analytics Audit
- Google Tag Manager Audit
- Monthly insights, dashboards and analytical insights
- Ad Hoc Reporting
- Advanced Implementation
- A/B testing
- Google Analytics to Google Tag Manager Migration
- Tableau Implementation/Maintenance/Support
- Marketing Channel Optimisation
- Landing Page Optimisation
- Heatmap Tracking
- Measurement Plans
- Social Media Analytics
We analyse all your data to create actionable insights
We ensure that the data collected from your environment is to a standard that allows for impactful and consistent analysis that positively affects your business growth. We are fluent in both Google Tag Manager and analytics.js implementations.
We also have experience in more advanced implementation techniques such as integrating with your CRM and tracking offline data.
We make sure we get to know the finer details of your business so that our analysis and optimisation efforts always tie in with your business objectives. Based on well laid out measurement plans to guide any analysis, we endeavor to deliver actionable insights to drive your bottom line.
Based on a solid analytical foundation, we create hypotheses to test through the use of AB / Multivariable testing. Optimisation plays a critical role in any business. It puts our data and insights into action. At Traffic Brand, we are constantly formulating hypotheses to prove right or wrong. Proving your insights and theories should be a continues process in any business to drive innovation and improve outcomes.
One of the biggest challenges for the digital environment is that there is just too much data available. We use a series of data visualisation techniques to bring your data to life. With platforms such as Google Data Studio and Tableau, we ensure that you know exactly what is going on in your data.
This ensures that your analytical team are all looking at the same data and can also access your data much faster.