Unlike Analytics, Google AdWords has previously only ever allowed advertisers to select a set group of possible dates (this month, last month, last 7 days etc) with only one customisable option. Today, we noticed that Google has finally added a “Compare Dates” feature to the date range options in AdWords. Now allowing advertisers to choose/compare two custom date ranges and data is also displayed in your AdWords performance graphs. Now you can see at a glance the stats between two date ranges, instead of switching back and forth or exporting and arranging the data. Custom date ranges seem to remain saved when switching between accounts in your MCC.

Well done Google AdWords, we take our hats off to you on this one. Been waiting ages for it.

The post Compare Dates Comes to Google AdWords appeared first on Trafficbrand.

“Google Tag Manager took one big chunk of time out of the tagging process. What took 2 weeks now takes less than a day—sometimes just hours. We, the campaign managers, now make the call on which tags to use, and we can implement the tags ourselves.”

“Google Tag Manager just makes business sense. Why would we want to manually add hundreds of tags for our pages?” 

– source

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If you provide paid search marketing, you will often require your client to implement the AdWords conversion code somewhere on their site to track how many leads or sales have been generated by your campaigns. So far so good – you will contact your client, who will forward the request to their IT, who will implement the script for you and ideally it will work as intented. If the script has not been correctly placed, you will have to repeat this procedure. The larger a client, the longer it can take to forward your request through all the necessary instances. Now you also want to remarket certain sections of the site by placing individual scripts on pages of these sections and showing users who have looked at washing mashines different ads than users who have demonstrated interest in high-end gaming PCs. You will have to explain your exact requirements to the client again, who will have to execute the implementation of the needed scripts for you. This costs both you and the client time, resources, and therefore money. If you are offering web analytics advice and implementation, the list goes on .. events want to be tracked, user behaviour measured, e-commerce scripts enabled and tracking scripts amended. Every time a change is needed a new communication process will have to be initiated.

Container tags can take care of this issue for you. A number of different vendors with varying service and pricing models have come up over the last year. These so-called tag management solutions provide you with a JavaScript tag similar to any other tag you would use for Google AdWords or Analytics. However, this tag can contain numerous other tags which you can specify and edit at any given time using a web interface. So you would simply ask your client to implement one single tag across their whole site, and you can take care of the rest. You can include AdWords, Analytics and any other scripts you need in this tag – it empowers you to immediately make changes when needed and to always stay on top of tracking traffic and conversions in the correct way. I think that all of these systems provide you with the possibility to only place certain tags on certain pages you define, and many allow you to pull data from the HTML of a page (or, better, data layers – see reference below for more on this topic) and amend your tracking accordingly (great for instance if you are using Google Analytics e-commerce tracking).

There are of course also downsides to using container tags for your tracking. If you would like to read up on these and find out more about tag management, I highly recommend Google’s Justin Cutroni’s concise and highly informative article on the state and possible implementations of tag management here: http://cutroni.com/blog/2012/05/14/make-analytics-better-with-tag-management-and-a-data-layer/

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Google mentions that it plans to make the +1 button available for publishers too. This means people can reccommend your web pages for Google search results without leaving your website. Sign up to add the +1 button to your website.

The new and socially attractive +1 buttons will be rolling out on Google.com and only in English to start with. The +1 buttons will not be visible on Internet Explorer 7 or earlier versions of IE. The button will also not be visible to people that are not signed into a Google account, although there is talk that Google will consider allowing access via a Twitter log-in. Google say there is no need to make any changes to campaign strategy for the +1 button and that advertisers should, “Think of +1 buttons as an enhancement that can help already successful search campaigns perform even better.”

We look forward to seeing the +1 buttons in South Africa. Learn More.

Image source.

Joke: Apparently you will not be able to +1 chucknorris.com, because he can’t get any more awesome!

The post Does Google's +1 Button Affect Advertisers? appeared first on Trafficbrand.