At TrafficBrand we excel in leveraging the power of digital programmatic advertising to drive results for our clients.
With a dedicated team of skilled professionals, extensive experience in programmatic advertising, and a wide range of programmatic offerings including DV360, we are here to help you maximise the impact of your digital campaigns.
Our Approach
At our agency, we understand the complexities of programmatic advertising and the importance of skilled individuals to achieve the best results from this technology. By combining our expertise with advanced programmatic tools like DV360 and multiple programmatic offerings, we craft strategic campaigns that deliver tangible results for our clients.
Programmatic Ads offer multiple channels, buying methods, and placements but the precision of targeting layers – including location, only showing on certain pages, and audience overlays – ensures highly strategic placement.
What We Offer
Digital Programmatic Expertise
Our team of experts ensures that your campaigns are meticulously planned, executed, and optimised for maximum impact. Our programmatic advertising methodologies leverage technology and data to make ad buying and selling more efficient, targeted, and data-driven.
Relationships with publishers
With strategic publisher partnerships spanning almost two decades, Traffic Brand is able to secure premium placements at highly affordable rates. Buying inventory directly from publishers at a fixed price, rather than through real-time auctions provides more control over ad placements and guarantees inventory availability.
DV360 Mastery
Leveraging the capabilities of DV360, we create targeted and data-driven campaigns that reach the right audience at the right time, maximising your ROI.
Multiple Programmatic Offerings
From real-time bidding to private marketplaces, we offer a variety of programmatic solutions to suit your specific campaign objectives and drive performance.
Real-Time Bidding (RTB)
RTB is a key component of programmatic advertising where ad impressions are bought and sold in real-time through auctions. As digital advertising specialists, we know just how to adjust bids on impressions based on targeting criteria like demographics, behaviour, and context.
Dynamic Creative Optimisation (DCO)
Dynamic Creative Optimisation is a technology that allows us as advertisers to deliver personalised and dynamic ads to users based on their behaviour, preferences, and context. DCO helps improve ad relevance and engagement.
Why Choose Us?
With many years of experience in programmatic advertising, we understand the nuances of the landscape and can navigate the complexities – to deliver results for your business. Programmatic advertising offers a dynamic solution for achieving mass awareness on premium sites while providing the flexibility to choose specific pages. Our capabilities include being smart with how you use your 1st party data for the ultimate cost-effective programmatic precision.
