The new Toyota Etios has arrived in South Africa. Much like the smiling grille of the car, the campaign is centered around being “here to make you smile” and incentivises people to share fun content to earn smile rewards in the form of airtime, cash vouchers and music tracks. They created a unique test drive experience for potential customer and installed hidden cameras to record their reactions.
Put a smile on your dial, earn smile rewards, visit the Etios website!
