AdWords labels is a nifty new feature allowing you to organise your account’s keywords, ads, ad groups and campaigns into your own custom groupings. This allows you to quickly filter and report on the data that’s of most interest to you. It also allows you to see how the custom categories you’ve created are performing relative to each other and the unlabeled entities in your account.
Phil is an online retailer selling a large variety of shoes in South Africa. He’s AdWords account has campaigns targeting 3 different regions (Western Cape, KZN and Gauteng). Within each campaign he has separate ad groups for generic and brand keywords. His structure (e.g. – Cape Town – Sneakers – Generic and – KZN – Sneakers – Generic) means that he has the same ads and keywords spread across different parts of this account. By applying a label “sneakers” he can now easily sort his account or quickly run a labels report to see how well “sneakers” related keywords are performing in terms of sales across all three regions.
He can also now compare the performance of different types of shoes he is selling across these regions.
Labels can be used to organize your campaign elements in a way that you choose. Report on brand keyword performance versus all other non-branded keyword performance. You can measure how ads that mention “20% off” versus ads that mention “Save up to 25%” perform. You could also simply label your best performing keywords across ad groups in order to quickly review them. AdWords labels is a simple, yet handy tool have for any campaign manager’s tool box.