Net Prophet – Digital Royalty
The digital event of the year played off in the beautiful city of Cape Town. Net Prophet was hosted in the impressive Artscape Theater on …
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Digital Marketing Collective #DMCSA
The Digital Marketing Collective (DMC) Event began towards the end of last year. The brain child of three digital marketing guru’s – our own Jan …
Google Tag Manager – It all starts here
Marketers rejoice because the clever individuals at Google have managed to pull off yet another one of those ingenious stunts, this takes the form of …
Gmail Sponsored Promotions
Google is an ever evolving and changing brand. Their recent endeavor – Gmail Sponsored Promotions (GSP) was rolled out in Beta in 2013. This year …
Conversion Tracking for Facebook Ads
One element that justifies any marketing budget towards digital media is measurement and being able to prove Return on Ad Spend (R.O.A.S). There are many …
Bid Management: Rule-Based vs. Portfolio
If you are working on sizeable search marketing campaigns you are probably well aware that managing bids for thousands of keywords manually becomes impossible to …
