ChatGPT Atlas: The next big disruption for advertisers?
In digital marketing, real disruption rarely arrives politely. It tends to slam the door open at 6am, spill your coffee, and insist you rethink half …
Net Prophet – Digital Royalty
The digital event of the year played off in the beautiful city of Cape Town. Net Prophet was hosted in the impressive Artscape Theater on …
Digital Marketing Collective #DMCSA
The Digital Marketing Collective (DMC) Event began towards the end of last year. The brain child of three digital marketing guru’s – our own Jan …
Google Tag Manager – It all starts here
Marketers rejoice because the clever individuals at Google have managed to pull off yet another one of those ingenious stunts, this takes the form of …
Facebook Rolls out New Campaign Structure
Starting in early March Facebook began rolling out a new campaign structure, many have commented on the similarity to Google AdWords’ account structure. Facebook goes …
Gmail Sponsored Promotions
Google is an ever evolving and changing brand. Their recent endeavor – Gmail Sponsored Promotions (GSP) was rolled out in Beta in 2013. This year …
