Facebook Rolls out New Campaign Structure
Starting in early March Facebook began rolling out a new campaign structure, many have commented on the similarity to Google AdWords’ account structure. Facebook goes …
Conversion Tracking for Facebook Ads
One element that justifies any marketing budget towards digital media is measurement and being able to prove Return on Ad Spend (R.O.A.S). There are many …
Social Media Revolution 4 – Infographic Video 2012
Erik Qualman releases an annual video packed with stats and figures that he gathers for his writing. From the latest Social Media Revolution 4 video, some …
Why Should You Advertise on Facebook?
Many marketers view Facebook ads in the same light as the Google Display Network. These advertising messages are not as accurate as people actively searching …
