Bid Management: Rule-Based vs. Portfolio

If you are working on sizeable search marketing campaigns you are probably well aware that managing bids for thousands of keywords manually becomes impossible to do efficiently. You need rules and algorithms to adjust bids for you and act and react to changes in the marketplace according to your predefined strategy. Adobe even thinks that … Read more

Google's Automated Rules in AdWords

This is a new feature in Adwords, still in the beta* stage of testing, which allows advertisers to schedule automated changes to specific parts of their accounts based on the criteria they specify. Sounds brilliant…Or so I thought when I first heard of i! But is it really? The idea behind automated rules is to … Read more