Google Zeitgeist 2012 – How the World Searched
Google Search – the year in review, 1.2 trillion searches in 146 different languages. Visit: www.google.com/zeitgeist/2012 and select your country to see local trends.
AdWords Impression Share Changes
How many times are your Exact match keywords triggering an ad instead of a Broad or Phrase? How many Impressions are you losing because your …
Compare Dates Comes to Google AdWords
As an online marketer it is essential to be able to easily compare your data between two date ranges. Knowing if your campaign experiment or …
YouTube TrueView Ads [Study]
YouTube TrueView video ads offer a pricing model that is based on user engagement, only paying for interested viewers. This creates a win-win scenario for …
Recent Changes to Remarketing
Remarketing is a very useful AdWords tool for targeting users who have already been your site but did not complete the desired action (eg. A …
Container Tags Can Save Time and Resources
It is a well-known issue for digital advertising agencies and expert PPC and analytics agencies in particular – tracking and tagging the right events and …
