Bid Management: Rule-Based vs. Portfolio
If you are working on sizeable search marketing campaigns you are probably well aware that managing bids for thousands of keywords manually becomes impossible to …
AdWords
AdWords Impression Share Changes
How many times are your Exact match keywords triggering an ad instead of a Broad or Phrase? How many Impressions are you losing because your …
Remarketing 2012: Bigger, Better, Faster, More
Elaborating further on Lauren’s excellent blog post about the changes that have come to Google AdWords’ Remarketing feature, I would like to take the time to …
Compare Dates Comes to Google AdWords
As an online marketer it is essential to be able to easily compare your data between two date ranges. Knowing if your campaign experiment or …
Welcoming Google Tag Manager
This is really just an extension from a previous article published on these pages, Container Tags Can Save You Time and Resources, but now has …
YouTube TrueView Ads [Study]
YouTube TrueView video ads offer a pricing model that is based on user engagement, only paying for interested viewers. This creates a win-win scenario for …
