Bid Management: Rule-Based vs. Portfolio

If you are working on sizeable search marketing campaigns you are probably well aware that managing bids for thousands of keywords manually becomes impossible to do efficiently. You need rules and algorithms to adjust bids for you and act and react to changes in the marketplace according to your predefined strategy. Adobe even thinks that … Read more

AdWords Impression Share Changes

How many times are your Exact match keywords triggering an ad instead of a Broad or Phrase? How many Impressions are you losing because your daily budget ran out early or your bids/quality score weren’t high enough? All questions that “Impression Share (IS)” metrics in Google AdWords can help answer for advertisers. Google’s “Analyse Competition” … Read more

Remarketing 2012: Bigger, Better, Faster, More

Elaborating further on Lauren’s excellent blog post about the changes that have come to Google AdWords’ Remarketing feature, I would like to take the time to explain the possibilities that have arisen for marketers a bit more. Along with Google AdWords and Analytics becoming more intertwined – for instance, if your, you can now use basic … Read more

Compare Dates Comes to Google AdWords

As an online marketer it is essential to be able to easily compare your data between two date ranges. Knowing if your campaign experiment or test has improved results or not and having a clear understanding of account performance between two date ranges is often critical when making educated decisions with regards to campaign optimisation. … Read more

Welcoming Google Tag Manager

This is really just an extension from a previous article published on these pages, Container Tags Can Save You Time and Resources, but now has an official home among Google’s products. Google has officially launched Tag Manager, a one-stop-shop for managing all your marketing tracking scripts/codes. This is a massive step forward for marketers that will dramatically … Read more

YouTube TrueView Ads [Study]

YouTube TrueView video ads offer a pricing model that is based on user engagement, only paying for interested viewers. This creates a win-win scenario for both advertiser and YouTube user. Impressions are free, just the same as a Pay Per Click model, advertisers are only charged when a users selects to watch a video ad, … Read more

Recent Changes to Remarketing

Remarketing is a very useful AdWords tool for targeting users who have already been your site but did not complete the desired action (eg. A newsletter sign up or a product purchase). There are various methods for using Remarketing to work for your campaign objectives. Please see my previous post on the basics of Remarketing. … Read more

Container Tags Can Save Time and Resources

It is a well-known issue for digital advertising agencies and expert PPC and analytics agencies in particular – tracking and tagging the right events and conversions on a client’s site by implementing the right scripts to accurately measure the success of marketing initiatives, page traffic and site usage. The problem I am referring to that … Read more

TrueView Video Ads Bring AdWords and YouTube Together

In the attempt to get more small and medium AdWords advertisers to try video and to simultaneously expand and improve the targeting options on YouTube and the Google Display Network (GDN), Google video ad formats and targeting options have received a significant update. The first big change is that most of these video ads will … Read more

Enhanced Cost Per Click (CPC)

The question of whether to let AdWords handle your budget for you in the name of conversion goals is a tough one to answer. Do we trust these features? Are they more effective than manual bidding practices? When a typical online marketer asks these questions they will probably be thinking of Conversion Optimizer, and the … Read more

Google Ad Innovations: Campaign Insights

Search has always been the primary advertising medium in the Google stable and the main revenue generator for them. Yet it seems that Google has been working hard on taking Display advertising to the next level. By providing users with meaningful, relevant, targeted ads and giving digital advertisers all the measurement metrics they need to … Read more

Paid Ads Looking More Organic

New Blue Pins Location extensions became available to AdWords advertisers two years ago as a means to give specific information about the location of the business being advertised. (Read more about location extensions) The new blue pin that was launched in February 2011 is a new feature on certain ads with location extensions that appear … Read more

Maximise on the New Looking Extended Headline AdWords Adverts

What do these new looking adverts mean for AdWords advertisers and users? The first description line of a text advert becomes an extension of the headline, divided by a hyphen. Is this a positive step for better performing adverts or a silent factor that could be negatively affecting your account performance? I don’t think Google … Read more

Google Instant Site Previews, Now For Mobile!

When Google released Instant Previews on SERP’s late last year, it enhanced the search experience and made usabililty more convenient in finding quality search results. This great feature has now been released for mobile devices running Android (2.2+) or iOS (4.0+). Simply click the magnifine glass on the right hand side of search results for a … Read more

Google's Automated Rules in AdWords

This is a new feature in Adwords, still in the beta* stage of testing, which allows advertisers to schedule automated changes to specific parts of their accounts based on the criteria they specify. Sounds brilliant…Or so I thought when I first heard of i! But is it really? The idea behind automated rules is to … Read more

Enhance Text Ads on Google Networks with Ad Extensions

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Posted by Adam Mitchell on 17 Nov 2010 Google Ad Extensions offers PPC advertisers more opportunity to stand out with text adverts on desktop and mobile devices. Ad extensions such as: Location extensions (map), Sitelinks (additional page links), Product extensions (catalogue/shopping cart), Phone extensions (click to call) and recently announced Seller Rating extensions (consumer reviews) … Read more