Bid Management: Rule-Based vs. Portfolio

If you are working on sizeable search marketing campaigns you are probably well aware that managing bids for thousands of keywords manually becomes impossible to do efficiently. You need rules and algorithms to adjust bids for you and act and react to changes in the marketplace according to your predefined strategy. Adobe even thinks that … Read more

The evolution of keyword length in search marketing


Posted by Matthias Wobrock on 28 May 2009 The evolution of keywords has progressed as users have become more specific in their requirements. Our societies are rapidly being broken down into small areas of experts. People work in more specialised groups and more specific fields than ever before. The web supports this development, streamlining workflows … Read more