Statistics from the above video:
- 89% of consumers started their holiday shopping online.
- Portable PC shoppers do an average of 14 searches during their shopping process.
- Consumers exposed to Home Page adverts on YouTube are 4 times more likely to: visit the advertisers website, search for the brand or watch the companies YouTube videos.
- ±60% of moms search for coupons or special offers.
- For every 10 application searches driven online, search drives another 4.5 offline (financial advertisers).
- Over 70% of TV, movies and gaming fans visit sites on the Google Display Network everyday.
- Google Display Network reaches more vehicle buyers than any other portal.
- 25% of auto purchasers utilise mobile web while researching their new vehicle.
- 75% of patients research their symptoms online before discussing them with their doctors.
- 40% of travelers search for consumer reviews before booking their next trip.
Inside AdWords Blog: