AdWords Impression Share Changes
How many times are your Exact match keywords triggering an ad instead of a Broad or Phrase? How many Impressions are you losing because your …
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YouTube TrueView Ads [Study]
YouTube TrueView video ads offer a pricing model that is based on user engagement, only paying for interested viewers. This creates a win-win scenario for …
Recent Changes to Remarketing
Remarketing is a very useful AdWords tool for targeting users who have already been your site but did not complete the desired action (eg. A …
TrueView Video Ads Bring AdWords and YouTube Together
In the attempt to get more small and medium AdWords advertisers to try video and to simultaneously expand and improve the targeting options on YouTube …
Think with Google: Insights and Statistics on 2010 Learnings
Statistics from the above video: 89% of consumers started their holiday shopping online. Portable PC shoppers do an average of 14 searches during their shopping …
