AdWords Impression Share Changes

How many times are your Exact match keywords triggering an ad instead of a Broad or Phrase? How many Impressions are you losing because your daily budget ran out early or your bids/quality score weren’t high enough? All questions that “Impression Share (IS)” metrics in Google AdWords can help answer for advertisers. Google’s “Analyse Competition” … Read more

Google Educates by Teaching Search

Google Search is becoming the only encyclopedia needed to find information, images, videos and just about anything, all online. Google decided it would be a good idea to educate students/people who wanted to better understand the power of search as an everyday tool to empower ourselves and recently launched their new website, Search Education. Shoppers and … Read more

Think with Google: Insights and Statistics on 2010 Learnings

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Statistics from the above video: 89% of consumers started their holiday shopping online. Portable PC shoppers do an average of 14 searches during their shopping process. Consumers exposed to Home Page adverts on YouTube are 4 times more likely to: visit the advertisers website, search for the brand or watch the companies YouTube videos. ±60% … Read more