One element that justifies any marketing budget towards digital media is measurement and being able to prove Return on Ad Spend (R.O.A.S). There are many ways to track and measure ad performance, but conversion tracking is easy for most people to understand. In simple terms, Conversion Tracking is when a piece of web code is … Read more
How many times are your Exact match keywords triggering an ad instead of a Broad or Phrase? How many Impressions are you losing because your daily budget ran out early or your bids/quality score weren’t high enough? All questions that “Impression Share (IS)” metrics in Google AdWords can help answer for advertisers. Google’s “Analyse Competition” … Read more
As an online marketer it is essential to be able to easily compare your data between two date ranges. Knowing if your campaign experiment or test has improved results or not and having a clear understanding of account performance between two date ranges is often critical when making educated decisions with regards to campaign optimisation. … Read more
Remarketing is a very useful AdWords tool for targeting users who have already been your site but did not complete the desired action (eg. A newsletter sign up or a product purchase). There are various methods for using Remarketing to work for your campaign objectives. Please see my previous post on the basics of Remarketing. … Read more
It is a well-known issue for digital advertising agencies and expert PPC and analytics agencies in particular – tracking and tagging the right events and conversions on a client’s site by implementing the right scripts to accurately measure the success of marketing initiatives, page traffic and site usage. The problem I am referring to that … Read more
AdWords labels is a nifty new feature allowing you to organise your account’s keywords, ads, ad groups and campaigns into your own custom groupings. This allows you to quickly filter and report on the data that’s of most interest to you. It also allows you to see how the custom categories you’ve created are performing … Read more
In the attempt to get more small and medium AdWords advertisers to try video and to simultaneously expand and improve the targeting options on YouTube and the Google Display Network (GDN), Google video ad formats and targeting options have received a significant update. The first big change is that most of these video ads will … Read more
The question of whether to let AdWords handle your budget for you in the name of conversion goals is a tough one to answer. Do we trust these features? Are they more effective than manual bidding practices? When a typical online marketer asks these questions they will probably be thinking of Conversion Optimizer, and the … Read more
Many marketers view Facebook ads in the same light as the Google Display Network. These advertising messages are not as accurate as people actively searching for your product or service, but they both target relevant users. Last month Facebook’s online population exceeded a staggering 677 million users. 50% of these Facebook users log on to … Read more
Google is finally making a social move in the right direction. Past experiments (Wave and Buzz) left a sour taste in many people’s mouths as the value was questionable. It is no secret that users are more influenced by other humans rather than an algorithm, so adding social signals to search results makes complete sense. … Read more
New Blue Pins Location extensions became available to AdWords advertisers two years ago as a means to give specific information about the location of the business being advertised. (Read more about location extensions) The new blue pin that was launched in February 2011 is a new feature on certain ads with location extensions that appear … Read more
What do these new looking adverts mean for AdWords advertisers and users? The first description line of a text advert becomes an extension of the headline, divided by a hyphen. Is this a positive step for better performing adverts or a silent factor that could be negatively affecting your account performance? I don’t think Google … Read more
Along with the roll out of Instant Search by Google on 8 September this year, came a big response from the SEM community. Many feared negative effects that it may or may not have on the way marketers would have to adjust their AdWords campaigns and budgets. Instant Search is not yet a feature on … Read more
Posted by Adam Mitchell on 17 Nov 2010 Google Ad Extensions offers PPC advertisers more opportunity to stand out with text adverts on desktop and mobile devices. Ad extensions such as: Location extensions (map), Sitelinks (additional page links), Product extensions (catalogue/shopping cart), Phone extensions (click to call) and recently announced Seller Rating extensions (consumer reviews) … Read more
Posted by Matthias Wobrock on 28 May 2009 The evolution of keywords has progressed as users have become more specific in their requirements. Our societies are rapidly being broken down into small areas of experts. People work in more specialised groups and more specific fields than ever before. The web supports this development, streamlining workflows … Read more
