Conversion Tracking for Facebook Ads
One element that justifies any marketing budget towards digital media is measurement and being able to prove Return on Ad Spend (R.O.A.S). There are many …
Pay Per Click
AdWords Impression Share Changes
How many times are your Exact match keywords triggering an ad instead of a Broad or Phrase? How many Impressions are you losing because your …
Compare Dates Comes to Google AdWords
As an online marketer it is essential to be able to easily compare your data between two date ranges. Knowing if your campaign experiment or …
Recent Changes to Remarketing
Remarketing is a very useful AdWords tool for targeting users who have already been your site but did not complete the desired action (eg. A …
Container Tags Can Save Time and Resources
It is a well-known issue for digital advertising agencies and expert PPC and analytics agencies in particular – tracking and tagging the right events and …
AdWords Labels Allows You To Customize Your Data
AdWords labels is a nifty new feature allowing you to organise your account’s keywords, ads, ad groups and campaigns into your own custom groupings. This …
