Enhance Text Ads on Google Networks with Ad Extensions
Posted by Adam Mitchell on 17 Nov 2010 Google Ad Extensions offers PPC advertisers more opportunity to stand out with text adverts on desktop and …
Is the new broad match the better broad?
Advertisers, please welcome a new match type to the well-established Google AdWords family of broad, phrase and exact. It answers to the rather clunky name …
The evolution of keyword length in search marketing
Posted by Matthias Wobrock on 28 May 2009 The evolution of keywords has progressed as users have become more specific in their requirements. Our societies …
Representing Competitors in Google AdWords
When it comes to ethics and search marketing there are some very dubious lines that are and have been skewed by search marketing companies in …
