Competitors Archives – Trafficbrand

AdWords Impression Share Changes

8th May 201815th November 2012 by info trafficbrand

How many times are your Exact match keywords triggering an ad instead of a Broad or Phrase? How many Impressions are you losing because your daily budget ran out early or your bids/quality score weren’t high enough? All questions that “Impression Share (IS)” metrics in Google AdWords can help answer for advertisers. Google’s “Analyse Competition” … Read more

Representing Competitors in Google AdWords

8th May 201811th February 2009 by info trafficbrand

When it comes to ethics and search marketing there are some very dubious lines that are and have been skewed by search marketing companies in South Africa owing mainly to the lack of knowledge of their clients. That said, it is a rapidly expanding industry in this country and indeed worldwide and on the flip … Read more