Remarketing 2012: Bigger, Better, Faster, More
Elaborating further on Lauren’s excellent blog post about the changes that have come to Google AdWords’ Remarketing feature, I would like to take the time to …
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Compare Dates Comes to Google AdWords
As an online marketer it is essential to be able to easily compare your data between two date ranges. Knowing if your campaign experiment or …
Welcoming Google Tag Manager
This is really just an extension from a previous article published on these pages, Container Tags Can Save You Time and Resources, but now has …
YouTube TrueView Ads [Study]
YouTube TrueView video ads offer a pricing model that is based on user engagement, only paying for interested viewers. This creates a win-win scenario for …
Recent Changes to Remarketing
Remarketing is a very useful AdWords tool for targeting users who have already been your site but did not complete the desired action (eg. A …
State of Mobile in Africa
Some holistic perspective on the state of mobile in Africa, mobile’s development into 2012 and just how massive mobile internet access in Africa is, here …
