Three reasons why you need to go MOBILE*: 63% of South African smartphone users access the Internet from their phone every day Almost 50% of South Africans use smartphones each month for shopping 53% of South Africans have seen an ad on their mobile device GoMo – Is a Google initiative aiming to help business … Read more
YouTube TrueView video ads offer a pricing model that is based on user engagement, only paying for interested viewers. This creates a win-win scenario for both advertiser and YouTube user. Impressions are free, just the same as a Pay Per Click model, advertisers are only charged when a users selects to watch a video ad, … Read more
Some holistic perspective on the state of mobile in Africa, mobile’s development into 2012 and just how massive mobile internet access in Africa is, here are some facts from the video: Africa is just over 30.2 million km² – home to more than 1 billion people Speaking more than 1000 languages, we’re the most multilingual … Read more
Google released a teaser video on Tuesday, of a study they conducted in the US on adult smartphone users. Yesterday the full report was released to the public and the statistics are not surprisingly incredible! Mobile is personal and accessable to us almost anywhere. 70% of people use their smartphone when shopping in-store to seek further product … Read more
When Google released Instant Previews on SERP’s late last year, it enhanced the search experience and made usabililty more convenient in finding quality search results. This great feature has now been released for mobile devices running Android (2.2+) or iOS (4.0+). Simply click the magnifine glass on the right hand side of search results for a … Read more
