Conversion Tracking for Facebook Ads
One element that justifies any marketing budget towards digital media is measurement and being able to prove Return on Ad Spend (R.O.A.S). There are many …
Advertisers
Compare Dates Comes to Google AdWords
As an online marketer it is essential to be able to easily compare your data between two date ranges. Knowing if your campaign experiment or …
YouTube TrueView Ads [Study]
YouTube TrueView video ads offer a pricing model that is based on user engagement, only paying for interested viewers. This creates a win-win scenario for …
TrueView Video Ads Bring AdWords and YouTube Together
In the attempt to get more small and medium AdWords advertisers to try video and to simultaneously expand and improve the targeting options on YouTube …
Why Should You Advertise on Facebook?
Many marketers view Facebook ads in the same light as the Google Display Network. These advertising messages are not as accurate as people actively searching …
Does Google's +1 Button Affect Advertisers?
Google is finally making a social move in the right direction. Past experiments (Wave and Buzz) left a sour taste in many people’s mouths as …
