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Bid Management: Rule-Based vs. Portfolio

8th May 20185th February 2013 by info trafficbrand

If you are working on sizeable search marketing campaigns you are probably well aware that managing bids for thousands of keywords manually becomes impossible to …

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Categories Blog Tags AdWords, Automated Rules, Bid Management, Keywords

Google Zeitgeist 2012 – How the World Searched

8th May 201813th December 2012 by info trafficbrand

Google Search – the year in review, 1.2 trillion searches in 146 different languages. Visit: www.google.com/zeitgeist/2012 and select your country to see local trends.  

Categories Blog Tags Google, Search, YouTube, Zeitgeist

Social Media Revolution 4 – Infographic Video 2012

8th May 201813th December 2012 by info trafficbrand

Erik Qualman releases an annual video packed with stats and figures that he gathers for his writing. From the latest Social Media Revolution 4 video, some …

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Categories Blog Tags Facebook, Social Media, Statistics, Twitter, YouTube

Year End Party 2012 – Amazing Race

8th May 201828th November 2012 by info trafficbrand

The Traffic Brand team put on their funky attire for our end of year party last Friday. We were split up into three teams and …

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Categories Blog Tags Year End Party

GoMo: Mobile is no longer the future… it's NOW

8th May 201820th November 2012 by info trafficbrand

Three reasons why you need to go MOBILE*: 63% of South African smartphone users access the Internet from their phone every day Almost 50% of …

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Categories Blog Tags GoMo, Mobile, Mobile-friendly, Smartphone, South Africa, websites

AdWords Impression Share Changes

8th May 201815th November 2012 by info trafficbrand

How many times are your Exact match keywords triggering an ad instead of a Broad or Phrase? How many Impressions are you losing because your …

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Categories Blog Tags AdWords, Competitors, Display, Google, Pay Per Click, Search
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