TrueView Video Ads Bring AdWords and YouTube Together
In the attempt to get more small and medium AdWords advertisers to try video and to simultaneously expand and improve the targeting options on YouTube …
Pay Per Click
Enhanced Cost Per Click (CPC)
The question of whether to let AdWords handle your budget for you in the name of conversion goals is a tough one to answer. Do …
Why Should You Advertise on Facebook?
Many marketers view Facebook ads in the same light as the Google Display Network. These advertising messages are not as accurate as people actively searching …
Does Google's +1 Button Affect Advertisers?
Google is finally making a social move in the right direction. Past experiments (Wave and Buzz) left a sour taste in many people’s mouths as …
Paid Ads Looking More Organic
New Blue Pins Location extensions became available to AdWords advertisers two years ago as a means to give specific information about the location of the …
Maximise on the New Looking Extended Headline AdWords Adverts
What do these new looking adverts mean for AdWords advertisers and users? The first description line of a text advert becomes an extension of the …
