Getting More With Remarketing
Remarketing has become a necessity for most PPC accounts. It is an AdWords feature that was introduced last year, which enables marketers to re-capture user …
AdWords
Paid Ads Looking More Organic
New Blue Pins Location extensions became available to AdWords advertisers two years ago as a means to give specific information about the location of the …
Maximise on the New Looking Extended Headline AdWords Adverts
What do these new looking adverts mean for AdWords advertisers and users? The first description line of a text advert becomes an extension of the …
Google Instant Site Previews, Now For Mobile!
When Google released Instant Previews on SERP’s late last year, it enhanced the search experience and made usabililty more convenient in finding quality search results. This …
Easy and efficient – testing changes with AdWords Campaign Experiments
Posted by Matthias Wobrock on 23 Feb 2011 Testing and marketing go hand in hand – if you sell a product or service, you want …
Google's Automated Rules in AdWords
This is a new feature in Adwords, still in the beta* stage of testing, which allows advertisers to schedule automated changes to specific parts of …
