Recent Changes to Remarketing
Remarketing is a very useful AdWords tool for targeting users who have already been your site but did not complete the desired action (eg. A …
AdWords
Container Tags Can Save Time and Resources
It is a well-known issue for digital advertising agencies and expert PPC and analytics agencies in particular – tracking and tagging the right events and …
AdWords Labels Allows You To Customize Your Data
AdWords labels is a nifty new feature allowing you to organise your account’s keywords, ads, ad groups and campaigns into your own custom groupings. This …
TrueView Video Ads Bring AdWords and YouTube Together
In the attempt to get more small and medium AdWords advertisers to try video and to simultaneously expand and improve the targeting options on YouTube …
Enhanced Cost Per Click (CPC)
The question of whether to let AdWords handle your budget for you in the name of conversion goals is a tough one to answer. Do …
Google Ad Innovations: Campaign Insights
Search has always been the primary advertising medium in the Google stable and the main revenue generator for them. Yet it seems that Google has …
