AdWords Labels Allows You To Customize Your Data
AdWords labels is a nifty new feature allowing you to organise your account’s keywords, ads, ad groups and campaigns into your own custom groupings. This …
TrueView Video Ads Bring AdWords and YouTube Together
In the attempt to get more small and medium AdWords advertisers to try video and to simultaneously expand and improve the targeting options on YouTube …
Google Educates by Teaching Search
Google Search is becoming the only encyclopedia needed to find information, images, videos and just about anything, all online. Google decided it would be a …
Enhanced Cost Per Click (CPC)
The question of whether to let AdWords handle your budget for you in the name of conversion goals is a tough one to answer. Do …
Google Ad Innovations: Campaign Insights
Search has always been the primary advertising medium in the Google stable and the main revenue generator for them. Yet it seems that Google has …
Getting More With Remarketing
Remarketing has become a necessity for most PPC accounts. It is an AdWords feature that was introduced last year, which enables marketers to re-capture user …
